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From my understanding Porsche has a web of different Porsche companies, this time around Volkswagen bought what's called PHS ( Porsche Holdings Salzburg) and not the actual Porsche brand it's self. According to this article: Volkswagen Buys Porsche. Not THAT Porsche | The Truth About Cars Volkswagen got Porsche Holdings Salzburg for a decent price.....I hope it will be a good return on investment. Good luck to Volkswagen.